The New York Times: Has globalization ruined street style?
No industry is safe from economic woes. “The cost of a fashion show has become prohibitive,” David Lauren, Polo Ralph Lauren’s marketing chief, told Time. “And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show.” The new plan: Ralph Lauren’s Rugby collegiate brand having a virtual runway show available on the site where models walk in an office on a treadmill with a green screen behind them.
The show will cost less than $50,000 to produce and will get 40 million page views. The typical runway show costs $1.5 million for an audience of about 700. Also online viewers can purchase the items they’ve just seen on the e-catwalk.
But not all fashion shows will make the digital leap. The Ralph Lauren collection will still march down fashion week’s runways.
Designer Alexander McQueen livestreamed his Paris show on his website and Louis Vuitton includes shows on Facebook.
The truly fashion conscious know that boutiques are the only way to shop; finally this experience is available online. Being away from a city where boutiques are abundant can pose quite the dilemma sometimes. Farfetch offers boutiques around North America and Europe I would probably never have access to otherwise (or could at least travel to in the time span I wanted to), making it far more useful than any physical store I could visit.
Fast worldwide shipping and free global returns — Enjoy.
I think everyone knows not to believe in magazines anymore, they know that magazines are just page after page of advertisers…Magazines are driven by fear: they have to keep these advertisers and do these things for them. But now blogs have grown so big that I get emails like that all the time. But we know, Garance and I, that the thing for us is the level of integrity so we just don’t do it.
— Scott Schuman, The Sartorialist, widely popular, sometimes controversial street style blogger