About

The internet is our guide to fashion around the world — transforming the way we shop, dress, inspire, and trend. There’s the question of who are we dressing for. What is fashion for? Is it a way to conform or a way to express oneself?

Ultimately, we should dress for ourselves, use fashion for what it is: an embodiment of one’s personal self, not a conformity. For there wouldn’t be globalization if everything in the world were the exact same; uniqueness will always be valued.

Fashion blogs are the personal style in an industry of commercialized style.

The internet isn’t commodifying fashion, but rather it’s giving people more opportunities and more influence to form a personal style.

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