Tag Archives: runway

Virtual Runway

No industry is safe from economic woes. “The cost of a fashion show has become prohibitive,” David Lauren, Polo Ralph Lauren’s marketing chief, told Time. “And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show.” The new plan: Ralph Lauren’s Rugby collegiate brand having a virtual runway show available on the site where models walk in an office on a treadmill with a green screen behind them.

The show will cost less than $50,000 to produce and will get 40 million page views. The typical runway show costs $1.5 million for an audience of about 700. Also online viewers can purchase the items they’ve just seen on the e-catwalk.

But not all fashion shows will make the digital leap. The Ralph Lauren collection will still march down fashion week’s runways.

Designer Alexander McQueen livestreamed his Paris show on his website and Louis Vuitton includes shows on Facebook.

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Spring 2012 Trend: The Peplum

Peplums may give 80’s flashbacks but designers have updated the look, making the hip poof sexy and soft on the runways.


Jason Wu

Cushnie et Ochs

Vera Wang

Thakoon

Streetstyle:

Flare.com

Toronto

Type F

Milan

Harper’s Bazaar

Paris

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Burberry: Blurring Digital With Physical

In the current issue of Harper’s Bazaar, editor in chief Glenda Bailey interviews Chris Baily, chief creative officer of Burberry who now celebrates a decade with the British powerhouse. He talks about how he’s managed to transform the company into one that stays true to its heritage and place in British culture while also setting its sights on the future.

GB: What makes working for a British label different?

CB: We’ve got our own DNA. I describe it as disheveled elegance, this beautiful craftsmanship with something a bit broken up. That’s very close to my personal view on design. That’s probably what is different. American fashion is much more glossy.

GB: I’m so impressed with the way Burberry’s introduced a technological sea change in fashion. I mean, I can choose a bag from the runway and have it delivered in eight weeks. How did that come about?

CB: I guess it was instinct. If you’re going to live steam a show, suddenly it’s not the industry you’re inviting. So you can’t say, “We’re inviting you into the show, but, FYI, you’ve got to stick to our industry timetables.”

GB: You did the show in China in April, and you had six models, but holograms for the rest. How did that work?

CB: We had to shoot all the holograms here in London. Then we took over a Beijing TV studio and basically covered the walls and ceilings with screens so you had no idea what was real and what was not. The message was that there is a blurring between the physical and digital. Fashion now is much more than product. It’s about entertainment and people feeling a part of something.

Burberry Prorsum Autumn/Winter 2011 Hologram Runway
Burberry Beijing — Full Show

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Spring 2012 Trend: Flower Power

Punchy florals with vivid island colors floated down Spring 2012 runways. Already popping up on the street, in a few months the trend is sure to be in full bloom.

Proenza Schouler

Alexander Wang

Peter Som

Jason Wu

Matthew Williamson

J. Crew

Streetstyle:

The Street Fashion Monitor

Florence

Rome

Refinery 29

Los Angeles

The Sartorialist

Paris

Elle.com

London

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Future of Fashion

Global Fashion Local Tradition: On the Globalisation of Fashion
Edited by Jan Brand and Jose Teunissen

A collection of photographs and essays of fashion around the world that tells the story of fashion’s future in this globalized world. Designers are incorporating influences beyond the basic fashion tradition — instead looking to philosophy, architecture, politics, and anthropology. Topics range from the global proliferation of  the “Fashion Week” concept to the catwalk images of different international designers.

Hussein Chalaya

John Galliano

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Uniquely Yours

Runway Fashion Faster

One of the industry’s frustrations has been the long lapse between when consumers see the collections on their laptops and when they can buy them. Designer Alessandra Facchinetti (former stints at Gucci and Valentino) solves this issue with her new line Uniqueness. The pieces are sold immediately on http://www.thecorner.com and you can have them within days. Facchinetti’s collaboration with the site is making runway to reality an immediate proposition.

Alessandra Facchinetti (center) with models in her collection

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